Thoughts on Corporate Ties & Business Neckwear
Neckwear is often the piece on any uniform that first draws the viewers’ attention. As they introduce unique colours to the suit palette, they can compliment a uniform in ways a shirt, or a pair of shoes cannot. With unique fabric patterns, they add a depth and character to the overall image that a uniform transmits.
For an article so definitive and eye catching, it is an opportunity for advertising that one cannot pass up. By incorporating a business logo into a pattern design, (if done correctly) the wearer of the necktie associates a company name with a pleasing aesthetic. As it draws attention to the uniform, it is effectively remembered as a point of interest.
Of course, some neckwear can be remembered simply for poor taste; the definitive element that draws the dividing line between corporate image, and shameless advertising.
So how does one go about creating an effective design that creates this balanced corporate image?