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Thoughts on Corporate Ties & Business Neckwear

February 25th, 2009

Neckwear is often the piece on any uniform that first draws the viewers’ attention. As they introduce unique colours to the suit palette, they can compliment a uniform in ways a shirt, or a pair of shoes cannot. With unique fabric patterns, they add a depth and character to the overall image that a uniform transmits.

For an article so definitive and eye catching, it is an opportunity for advertising that one cannot pass up. By incorporating a business logo into a pattern design, (if done correctly) the wearer of the necktie associates a company name with a pleasing aesthetic. As it draws attention to the uniform, it is effectively remembered as a point of interest.

Of course, some neckwear can be remembered simply for poor taste; the definitive element that draws the dividing line between corporate image, and shameless advertising.

So how does one go about creating an effective design that creates this balanced corporate image?

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