The Not So Common Business Shirt
The populace of Ancient Rome once held to the idea that “The clothes maketh the man”. Though such a notion is a little antiquated by today’s standards, it still holds some truth in our modern society. It is most commonly encountered at the business table; but not because it is the rule. Quality co-ordinate garments, properly cut & fitted are becoming increasingly rare as a result of the Australian market being flooded with cheaper, lower end stock apparel being produced en masse.
It has become so common, that the look & feel of quality attire has become almost instantly recognizable by the consumer. Affordable quality garments are rarer still. Despite the difficulty of striking such a balance, these qualities should be the goal of any business that seeks to promote its company image by way of a personalized uniform.
A company signature item, either as a uniform article or a gift to clients, serves to promote a company and establish a unique identity. Though this may seem obvious, the effect is often underestimated. As new business enterprise expands via the internet, an image is often all that identifies an individual company from pages of surrounding text. Likewise, a prominent company logo on a business shirt is a walking advertisement in a crowded public street.
Quality Business shirts can identify staff at events, give them a neat appearance in stores, and identify them outside of an office. Business shirts are versatile, whether used at special events, fundraising efforts, employees’ uniform for casual days, and as gifts to important clients, staff & volunteers.
However, a business shirt must be branded effectively if it is going to be worn. Though taste in clothing varies between people, gaudy or tasteless advertising will receive a bad reception by all. Careful placement of a logo, depending on the context in which the business shirt will be used, will make all the difference between making that item a versatile investment, or just another unused shirt.
There are many ways to personalise a business shirt, but cost effective methods begin with high quality embroidery, appropriately sized & positioned. Subtle alternatives include customised woven labels, buttons etc. in co-ordinated placement. Done correctly, they can make an already attractive business shirt look like your own uniquely tailored uniform.
Achieving this balance between a high quality garment and effective branding ensures that a personalized Business shirt branded with your company’s logo will be worn & appreciated by the wearer. This is essentially, an endorsement of your company image by your biggest critics – your own staff – by making them look good, which in turn, makes them feel good.
Thus, a unified & confident image will make all the difference in how your business, represented by your staff and clientele, is perceived both in and out of the office. Whether or not it is the case, such an image implies capability; a quality that all potential customers look for when dealing with a new face. It is not without a hint of irony then, within our global community, that clothing now maketh the business.